{"id":2007,"date":"2021-02-22T23:07:23","date_gmt":"2021-02-22T16:07:23","guid":{"rendered":"https:\/\/5mtech.vn\/?p=2007"},"modified":"2021-02-22T23:07:23","modified_gmt":"2021-02-22T16:07:23","slug":"4-du-doan-thu-vi-ve-nganh-ung-dung-di-dong-trong-nam-2021","status":"publish","type":"post","link":"https:\/\/5mtech.vn\/tin-tuc\/4-du-doan-thu-vi-ve-nganh-ung-dung-di-dong-trong-nam-2021.html","title":{"rendered":"4 d\u1ef1 \u0111o\u00e1n th\u00fa v\u1ecb v\u1ec1 ng\u00e0nh \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng trong n\u0103m 2021"},"content":{"rendered":"<h2 id=\"article_sapo\" class=\"ctTp tuht_show\">Theo nghi\u00ean c\u1ee9u c\u1ee7a Adjust, ng\u01b0\u1eddi d\u00f9ng tr\u1ebb tu\u1ed5i (Gen Z v\u00e0 Millennials) c\u00f3 xu h\u01b0\u1edbng tr\u1ea3 ti\u1ec1n cho c\u00e1c d\u1ecbch v\u1ee5 gi\u1ea3i tr\u00ed v\u00e0 ph\u00e1t tr\u1ef1c tuy\u1ebfn nhi\u1ec1u h\u01a1n so v\u1edbi c\u00e1c th\u1ebf h\u1ec7 kh\u00e1c.<\/h2>\n<div class=\"sbNws\"><\/div>\n<p><strong>OTT l\u00e0 k\u00eanh m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng th\u1ec3 b\u1ecf qua\u00a0<\/strong><\/p>\n<p>OTT (Over-the-top) l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 ch\u1ec9 c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 n\u1ed9i dung (\u00e2m thanh, video&#8230;) \u0111\u01b0\u1ee3c cung c\u1ea5p tr\u00ean\u00a0Internet.<\/p>\n<p>D\u1ef1 ki\u1ebfn doanh thu trong m\u1ea3ng ph\u00e1t video tr\u1ef1c tuy\u1ebfn s\u1ebd t\u0103ng l\u00ean 30,4 t\u1ec9 USD v\u00e0o n\u0103m 2024, \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb di \u0111\u1ed9ng \u0111\u1ea9y m\u1ea1nh khai th\u00e1c, ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. D\u00f9 \u0111ang di chuy\u1ec3n hay l\u00e0m vi\u1ec7c \u1edf nh\u00e0, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 truy c\u1eadp c\u00e1c n\u1ed9i dung tr\u00ean Internet b\u1ea5t c\u1ee9 l\u00fac n\u00e0o, mi\u1ec5n l\u00e0 c\u00f3 k\u1ebft n\u1ed1i m\u1ea1ng.<\/p>\n<p><strong>\u1ee8ng d\u1ee5ng tr\u1ea3 ph\u00ed tr\u1edf th\u00e0nh m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n<\/strong><\/p>\n<p>Nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y do Adjust th\u1ef1c hi\u1ec7n cho th\u1ea5y nh\u1eefng ng\u01b0\u1eddi \u1edf \u0111\u1ed9 tu\u1ed5i t\u1eeb 25 \u0111\u1ebfn 34 tu\u1ed5i \u1edf Singapore chi ti\u00eau nhi\u1ec1u nh\u1ea5t cho c\u00e1c \u1ee9ng d\u1ee5ng tr\u1ea3 ph\u00ed, trung b\u00ecnh kho\u1ea3ng 34,78 USD\/th\u00e1ng, cao h\u01a1n m\u1ee9c 27,45 USD\/th\u00e1ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi t\u1eeb 55 tu\u1ed5i tr\u1edf l\u00ean.<\/p>\n<p>Nh\u00ecn chung, kho\u1ea3ng 1\/4 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Singapore cho bi\u1ebft h\u1ecd \u0111\u00e3 ng\u1eebng tr\u1ea3 ti\u1ec1n cho c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c \u0111\u1ec3 mua \u1ee9ng d\u1ee5ng tr\u1ea3 ph\u00ed tr\u00ean di \u0111\u1ed9ng. V\u00ed d\u1ee5, mua \u1ee9ng d\u1ee5ng h\u1ed7 tr\u1ee3 t\u1eadp th\u1ec3 d\u1ee5c thay v\u00ec \u0111\u00f3ng ti\u1ec1n \u0111i t\u1eadp th\u1ec3 d\u1ee5c.<\/p>\n<div id=\"ADS_159_15s\" class=\"txtCent\">\n<div id=\"ADS_159_15stxtBnrHor\"><\/div>\n<div class=\"banner_inread\"><\/div>\n<\/div>\n<p>Trong t\u01b0\u01a1ng lai s\u1ebd ng\u00e0y c\u00e0ng xu\u1ea5t hi\u1ec7n nhi\u1ec1u lo\u1ea1i h\u00ecnh ki\u1ebfm ti\u1ec1n ngo\u00e0i qu\u1ea3ng c\u00e1o, v\u00e0 \u1ee9ng d\u1ee5ng tr\u1ea3 ph\u00ed s\u1ebd s\u1edbm tr\u1edf th\u00e0nh ngu\u1ed3n thu nh\u1eadp cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n<p align=\"center\"><img decoding=\"async\" class=\"news-image initial loaded\" src=\"https:\/\/cdn.24h.com.vn\/upload\/1-2021\/images\/2021-01-29\/4-du-doan-thu-vi-ve-nganh-ung-dung-di-dong-trong-nam-2021-ung-dung-di-dong_ezmo-1611907297-430-width559height373.jpg\" alt=\"4 d\u1ef1 \u0111o\u00e1n th\u00fa v\u1ecb v\u1ec1 ng\u00e0nh \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng trong n\u0103m 2021 - 1\" data-was-processed=\"true\" \/><\/p>\n<p><strong>Ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u00f2 ch\u01a1i tr\u00ean di \u0111\u1ed9ng th\u00fac \u0111\u1ea9y th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng \u0110\u00f4ng Nam \u00c1 ph\u00e1t tri\u1ec3n v\u00e0o n\u0103m 2021\u00a0<\/strong><\/p>\n<p>N\u0103m 2020 l\u00e0 m\u1ed9t n\u0103m \u0111\u1ed9t ph\u00e1 \u0111\u1ed1i v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng tr\u00f2 ch\u01a1i tr\u00ean di \u0111\u1ed9ng t\u1ea1i \u0110\u00f4ng Nam \u00c1. V\u1edbi r\u1ea5t nhi\u1ec1u t\u1ef1a game s\u00e1ng t\u1ea1o v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u0111\u00e3 t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 ph\u00e2n kh\u00fac ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n, c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o.<\/p>\n<p><strong>Ph\u00f2ng\u00a0ch\u1ed1ng gian l\u1eadn\u00a0l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng\u00a0<\/strong><\/p>\n<p>Gian l\u1eadn l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 tr\u1edf ng\u1ea1i trong l\u0129nh v\u1ef1c tr\u00f2 ch\u01a1i, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 c\u00e1c ng\u00e0nh kh\u00e1c.<\/p>\n<p>Nghi\u00ean c\u1ee9u c\u1ee7a Adjust cho th\u1ea5y h\u01a1n 40% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u00e3 tr\u1ea3 ti\u1ec1n cho bot khi ch\u01a1i tr\u00f2 ch\u01a1i di \u0111\u1ed9ng, chi ti\u00eau trung b\u00ecnh 65 USD. Trong c\u00e1c \u1ee9ng d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, bot c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh c\u1eafp th\u00f4ng\u00a0tin t\u00e0i kho\u1ea3n.<\/p>\n<p>Nhi\u1ec1u c\u00f4ng ty v\u1eabn ch\u01b0a hi\u1ec3u \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 c\u00e1c m\u1ed1i \u0111e d\u1ecda do bot g\u00e2y ra, c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn c\u1ea3 t\u00e0i ch\u00ednh v\u00e0 danh ti\u1ebfng c\u1ee7a h\u1ecd.<\/p>\n<p>B\u01b0\u1edbc sang n\u0103m 2021, Adjust\u00a0khuy\u1ebfn c\u00e1o c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean b\u1ea3o v\u1ec7 ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch h\u1ea1n ch\u1ebf t\u00ecnh tr\u1ea1ng gian l\u1eadn.<\/p>\n<div class=\"bmTpSeoBlk bmTpSeoBlkD fl\">\n<div class=\"icoSocial icoSocialx txtRt flRt\"><\/div>\n<div class=\"clF\"><\/div>\n<\/div>\n<div class=\"nguontin nguontinD bld mrT10 mrB10 fr\">Theo TI\u1ec2U MINH\u00a0<em>(Ph\u00e1p lu\u1eadt TPHCM)<\/em><\/div>\n<p>Ngu\u1ed3n: https:\/\/kynguyenso.plo.vn\/ky-nguyen-so\/kinhdoanhonline\/4-du-doan-thu-vi-ve-nganh-ung-dung-di-dong-trong-nam-2021-964071.html<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Theo nghi\u00ean c\u1ee9u c\u1ee7a Adjust, ng\u01b0\u1eddi d\u00f9ng tr\u1ebb tu\u1ed5i (Gen Z v\u00e0 Millennials) c\u00f3 xu h\u01b0\u1edbng tr\u1ea3 ti\u1ec1n cho c\u00e1c d\u1ecbch v\u1ee5 gi\u1ea3i tr\u00ed v\u00e0 ph\u00e1t tr\u1ef1c tuy\u1ebfn nhi\u1ec1u h\u01a1n so v\u1edbi c\u00e1c th\u1ebf h\u1ec7 kh\u00e1c. OTT l\u00e0 k\u00eanh m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng th\u1ec3 b\u1ecf qua\u00a0 OTT (Over-the-top) l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef d\u00f9ng [&#8230;]\n","protected":false},"author":1,"featured_media":2008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[430,24],"tags":[434],"class_list":["post-2007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phan-mem","category-tin-tuc","tag-ung-dung-di-dong"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 d\u1ef1 \u0111o\u00e1n th\u00fa v\u1ecb v\u1ec1 ng\u00e0nh \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng trong n\u0103m 2021 - 5M Technologies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/5mtech.vn\/tin-tuc\/4-du-doan-thu-vi-ve-nganh-ung-dung-di-dong-trong-nam-2021.html\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 d\u1ef1 \u0111o\u00e1n th\u00fa v\u1ecb v\u1ec1 ng\u00e0nh \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng trong n\u0103m 2021 - 5M Technologies\" \/>\n<meta property=\"og:description\" content=\"Theo nghi\u00ean c\u1ee9u c\u1ee7a Adjust, ng\u01b0\u1eddi d\u00f9ng tr\u1ebb tu\u1ed5i (Gen Z v\u00e0 Millennials) c\u00f3 xu h\u01b0\u1edbng tr\u1ea3 ti\u1ec1n cho c\u00e1c d\u1ecbch v\u1ee5 gi\u1ea3i tr\u00ed v\u00e0 ph\u00e1t tr\u1ef1c tuy\u1ebfn nhi\u1ec1u h\u01a1n so v\u1edbi c\u00e1c th\u1ebf h\u1ec7 kh\u00e1c. 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